3 Ways How To Look More Expensive (and Why It Works)

When it comes to looking expensive, there’s a certain refined elegance associated with the “old money” aesthetic that many aspire to achieve. While trends come and go, the wealthy elite tend to follow an understated approach that focuses on timeless sophistication. It’s not about wearing obvious luxury logos or flashy outfits, but rather embodying a polished, healthy, and refined appearance. Here’s how you can emulate the old money look through three key elements: health, fashion, and behavior.

1. Looking Healthy, Neat, and Polished

A major component of the old money aesthetic is appearing healthy and well-maintained. This doesn’t necessarily mean being overly fit, but it does involve looking vibrant, radiant, and effortlessly beautiful. A few ways to achieve this are through:

• White teeth, clear skin, and healthy hair: A radiant smile and glowing skin are essential. Think clear, moisturized skin with a natural glow, achieved through consistent skincare routines. Hair should be well-groomed, healthy, and styled in a flattering cut.
• Minimal, neutral makeup: Old money style embraces classic beauty over trendy or heavy makeup. Soft, neutral tones are used to enhance rather than mask features. This can be a simple nude beige or pink manicure, not too long, that complements the overall polished look. For makeup, subtle accents like neutral eyeshadow, mascara, and a hint of blush keep the focus on natural beauty.
• A delicate, neutral fragrance: If wearing perfume, it should be pleasant and refined without overpowering the senses. Think soft, elegant scents, such as a floral or light musk, that enhance your aura without screaming for attention. Alternatively, opting for no scent at all can also give off an air of refined simplicity.

2. Clothes, Shoes, and Accessories That Are Tasteful, Fitted, and Well-Kept

Old money style is defined by its subtlety in fashion. The wealthy don’t need to flaunt their wealth through bold logos or loud patterns. Instead, the focus is on timeless, well-tailored pieces that fit well and are impeccably maintained.

• Tailoring and fit: The key to looking expensive is finding clothes that are perfectly fitted to your body. Avoid anything too tight or too loose. Clothes should have clean lines and be well-pressed, with no signs of wear or scuffs.
• Quality over quantity: Invest in minimalist staples such as a well-made coat, quality leather shoes, and an elegant handbag. These items should have clean, crisp stitching, subtle textures like silk or cotton, and neutral colors like navy, beige, and cream. Bold prints and flashy logos are typically avoided in favor of sophisticated, well-coordinated colors and textures.
• Delicate jewelry: Rather than oversized pieces, go for minimal, delicate jewelry that complements your outfit. Think small diamond studs or a simple gold bracelet, rather than chunky statement pieces.

3. Extremely Good Posture

Perhaps one of the most overlooked aspects of looking expensive is how you carry yourself. The way you move, stand, and speak can all impact how others perceive you.

• Posture and movement: A calm, graceful way of walking and moving is a signature of old money style. Think of someone who moves with purpose and poise—no slouching, no hasty gestures.
• Controlled expressions and voice: A calm demeanor is essential. Expressions should be measured, and voice tones steady, creating a sense of quiet confidence. How you speak can also contribute to your appearance of wealth—certain accents can add to the perception of status, though it’s important not to overdo it. Speak clearly and gracefully, with a well-paced cadence.
• Graciousness: Ultimately, old money style is about achieving a balance between warmth and distance. It’s not about being overly friendly or cold—it’s about being gracious and composed, carrying yourself with quiet confidence without the need to prove anything.

Final Thoughts

The key to looking expensive in the old money style isn’t about being loud or over-the-top—it’s about sophistication, quality, and grace. By focusing on health, carefully chosen fashion, and impeccable behavior, you can easily cultivate an aura of refined elegance that transcends trends.

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